Tyrades! March Madness not a slam dunk? ‎&#820

Nike Dunks: Let’s start off with the response of the main person involved in this three-sneaker concept. What was LeBron James’ initial reaction when you first expressed to him the thought of creating three different shoes for one season?

Jason Petrie: I think he was like, “Three shoes?” He was definitely wondering about it and wanted to know more about why we were considering it. But really, the way we laid it out to him was, we kind of preached to him our ‘transformation’ concept. Then, he could kind of see how we visioned the design and how we wanted it to progress. We also showed him some early samples, and he immediately got it especially after we displayed it through a business standpoint and showed him how it would come to life on the court. Then, he started to get excited about it, so that was definitely encouraging.

Nike Dunks: When images of the LeBron 8 first surfaced on the web, a lot of sneaker enthusiasts were critical and thought it resembled the Nike Air Max LeBron VII a little too much. Yet, when consumers got a chance to place their feet inside of the LeBron 8, they were blown away by the superior cushioning level it possesses. What makes the LeBron 8′s cushioning level so above and beyond the VII, let alone most of the shoes in his line?